Potential
clients come to us who already have a website, but are getting
very few hits or cannot find their site on some or all search
engines.
Optimizing
a site for search engines requires an analysis through the eyes
of a search engine robot (spider). While most search engine robots
utilize different algorithmic equations, they do share some basic
requirements.
Content
is King in the search engine world. So also is site
construction and the proper placement
of codes and keywords.
Google is
still the Big Boy on the block, even with its current Page Rank
issues. A recent client asked for an analysis, and we analyzed
the main landing page of the site according to current Googlebot requirements.
Here's
what the analysis showed:
Word
Count in the TITLE AREA should be increased.
Word
Count in the META KEYWORD area should
be decreased.
Keyword
Prominence in META KEYWORD area should
be increased.
Keyword
Frequency in LINK TEXT area is 0. It should be increased.
Word
Count in LINK TEXT area is 0. It should
be increased.
Keyword
Prominence in LINK TEXT area is 0. It should be increased.
Keyword
Frequency in ALT area is 0. It should be increased.
Keyword
Prominence in ALT area is 0. It should
be increased.
Keyword
Frequency in BODY TEXT area is 0. It should be increased.
Word
Count in BODY TEXT area is 53. It should be increased.
Keyword
Prominence in BODY TEXT area is 0. It should be increased.
Total
Keyword Frequency is 4. It should be increased.
Total
Word Count is 117. It should be increased.
Most
time keywords repeated in a row: 0 - GOOD
Same
color text as background: No - GOOD
Use
of Hidden Input area: No - GOOD
Use
of Meta Refresh: No - GOOD
Use
of frames: No - GOOD
Use
of Javascript: Yes - Consider change if possible
Use
of Controls: No - GOOD
Use
of VBSript: No - GOOD
Of course,
the REAL REPORT shows suggested changes rather
than just the words increase or decrease.
WHY
IS THIS IMPORTANT?
The
report above shows a website that is NOT SEARCH ENGINE
FRIENDLY at all. The webmaster used a mapped
graphic for links to other pages on the site, and did
not use an ALT tag for the graphic.
Because
of the mapped graphic, there are NO LINKS for the search engine
robot to assess. In addition, several pages on the site have the
SAME title. The primary keyword for this page
is partially applicable to the site.
You
see, this site is a local business serving a local community. The
primary keyword contained the name of the state which, in essence,
through this site into search engine competition with every other
similar site in the state. Niche marketing was ignored.
Can
this page be fixed? Yes. But -- it would be simpler and
cheaper to destroy it and replace it with
an optimized page.
Optimized
pages take considerably longer to create. You construct the page.
Then you analyze it. You make changes. You analyze it. You make
changes. You analyze it. And so on and so on until it passes analysis.
Our
complete analysis includes bad links discovered, legal page analysis
and keyword analysis based upon the site's nature and theme.
Our
Fees:
Landing Page Analysis - $100.00 US
Primary Page Analysis - Depends on number of pages to be analyzed
but a ballpark figure would be $75.00 US per page.
Site Analysis - Depends on number of pages and depth of analysis.
Usually we will provide an estimate of hours required and use a
sliding scale for per hour charge. The per hour charge will not
exceed $50.00 US.
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