Web
Design Analysis of existing website designs is the first step
toward optimizing your site for search engines and your potential
customers. Not all search engines use the same criteria for assessing the
relevance of a website, but there are things you can do to
improve your ranking.
For
instance, some search engines read no meta tags, some read only
the "meta=description" tag and some read all meta tags. Meta tags,
done properly, will not hurt your site. Improper meta tags can hurt
your site in the eyes of search engines.
Does
your web page have a unique title? Unique title
simply means that if you site has 211 pages, no two pages have
the same title. Does the title contain the keyword that expresses
the basic purpose of the page? How prominent does the keyword figure
in the title? How many words are used in the title of your page?
What
about link text on your page? Do you have too
few or too many words in the link text? How many times did you
use your keyword in the link texts? What is the prominence of the
keyword within the link texts?
Some
search engines read the ALT tags on your web page the same way
they read the link text area.
Search
engines, like your site visitors, look for valuable content in
the body text area. The Google search
engine spider looks for a word count of between 324 to
525 words. Within those words it looks for the keyword to be used
from one to 16 times,
and it looks to see how prominent the keyword is used within the
body text.
NetVentures
Unlimited, Inc. performs site analysis using sophisticated software
and provides a detailed report of recommended changes. Click here
for prices.
