Why Links Are Important
YOUR
WEBSITE becomes known as a popular information source
only if you provide information that is popular. That may sound
a little silly, but it is a great truth among professional
online marketing web designers.
Currently,
the Google search engine is placing a lot of emphasis
on Page Rank.
We will not get into a deep, technical discussion of Page Rank
other than to say it places a lot (too much perhaps) of emphasis
on Links TO and FROM your website.
Notice
the phrase "a lot of emphasis" was used twice. That means
it is quite important! Links to your site determine your LINK
POPULARITY in the eyes of a search engine. Links from
your site help establish your INFORMATION POPULARITY in the eyes
of customers.
Web
Design is the First Step in Link Strategy
Does
your site furnish good information content?
Is your site customer friendly?
Is your site easy to negotiate?
Do customers feel safe on your site?
Do you have the IMPORTANT PAGES on your site?
Is your website properly themed?
What Do the Search Engines See?
Search
engines do not like frames.
Search engines do not like PHP pages.
Search engines do not like dynamically generated pages.
Search engines do not like FFA (free for all) links.
Search engines do not like links from Banner Farms.
Professional
web design with a marketing emphasis means that your site
is not only attractive to customers and search engines
but that it is a site with which other webmasters would
want to link.
Why
would other webmasters want to link to you? They need keyword
links just like you do. Your website should have a reciprocal
linking policy. Your properly designed site will become popular
and a lot of shoddy sites will want to exchange links with
you. FFA's will want to exchange links with you. Banner
farms will want to exchange links with you. You want none
of those three.
THE
BEST LINKS
Anchor
Text is the name. This is a way of linking that emphasizes
keyword enhancement. For instance, rather than asking you
to link to http://www.arkansaswebdesigns.com, we would
ask that your link text be based on our primary keyword
for the front page Arkansas Web Design with the href
of http://www.arkansaswebdesigns.com.
At
the top of your browser window you should see the name
of this page, Web Design Link Strategy. The URL for
this page is:
http://www.arkansaswebdesigns.com/web-design-link-strategy.htm
An
anchor text link would be Web Design Link Strategy with
an href of the URL mentioned above.
A
very good in-depth resource about Linking was written by Larry Sullivan.
It might be wise to purchase his eBook if you plan to build
your own site. You can get more information about his Linking
Guide by clicking here. |
