CONTRACTUAL AGREEMENT
At a
point in time we will agree on a web design project
and a price. The contract to be signed by both parties contains
the extend of the project, the price and how payment is to be made.
Click here to see a sample web design contract.
WEBSITE PRODUCTION
Both
you and NetVentures Unlimited, Inc. will be working from a web
design guide created during our information exchange.
Graphic
Content (photos, banners, etc.) must be gathered prior
to any page construction. All graphic content must be sized and
optimized for web pages. Graphics are the primary reason for slow-loading
websites. We strongly discourage the use of Flash, Swish or animated
graphics.
Your
website visitors are looking for product and service information
and WHY THEY SHOULD BUY FROM YOU. The general population does not
care how good I am at creating fancy web pages. They want to know
how good you are at providing your product or service.
Keyword
Content (the information) will be gathered according to
our agreement. Will it appear on your pages the way you write it?
Very probably NOT! Search engines measure keyword usage, relevance
and prominence.
Your
pages will be designed in a manner that presents the information
your customers and potential customers are seeking while maintaining
a format desired by the search engines.
Mandatory
Pages are required on every website produced by our company.
These pages are: Terms of Use, Sitemap and Privacy Policy (which
includes compliance information about the Children's Online Privacy
Protection Act). If applicable, we will insist on an Anti-Spam
Policy and Earnings Disclosure.
These
mandatory pages go a long way toward insuring your online business
is legal. There are many other legal factors that you must take
into consideration -- so many, in fact, that I wrote a book about
it: Is Your Online Business Legal?
SITE
NAVIGATION
We use
the three-click rule. Everything on your site
should be within three mouse clicks of your site visitor. Have
you ever called a customer service department and got a message
like, "If you're calling about XYZ, press 1. If you're calling
about ABC, press 2." And so on
So you
press the appropriate button and get a second message, "If you're
calling about ABC-1, press 1. If you're calling about ABC-2, press
2." Again, and so on. So you press the button and get a third message.
Okay,
you understand what I'm talking about. DO NOT MAKE YOUR POTENTIAL
CUSTOMERS go through that mess. One reason we insist on a Sitemap
is that there is a link to the Sitemap on every page (one click).
The Sitemap links to all primary pages on your site (click two).
Your
primary pages may link to other pages (click three). For instance,
in the upper left corner of this page you see a link to Web Design.
That takes you to the first page that explains the principles of
web design. The Web Design page is a primary page.
The
Web Design Page had a link to Our Web
Design Process where you were able to get
additional information about how we do business. The Web Design
Process Page linked you to this page, Website Production.
This page will point you to more information: Website Hosting
and FTP.
This
information page had a link in the first paragraph for those of
you who would like to see a sample contract.
Okay,
you see that we are using two navigation instances on
this site. Our sitemap lists all our pages for those who know where
they're
going or who want to see just how much information we have provided
on this site. The upper left of each page contains links to all
Primary Pages. We consider those to be the same
navigation instance.
The
second navigation instance is what we call natural flow.
The theme of this site is web design. Each of the primary pages
focus on a service we provide related to web design. Likewise,
each of the primary pages point you to additional information about
that particular service, and the secondary page may point you to
even more information about the same subject.
ABSOLUTE
VS. RELATIVE URLs
Call
this FYI-type stuff. There are thousands of search engines spidering
the web. Some are "turned on" by absolute urls. Some don't care.
We use both on your site. Example: the official address of this
page (the absolute url) is:
http://www.netventuresunlimited.com/website-production.htm.
A
relative url is an internal website link that
shows the relationship between two pages. You reached this page
either from the Sitemap or the Web Design Process Page. The relative
url was simply:
website-production.htm., just a short hop, so to speak.
TESTING YOUR PAGES
NetVentures
Unlimited, Inc. maintains a TEST SITE where your pages will be
loaded for your review. This allows both you and us to test the
speed of your pages, the appearance of your pages and to insure
the link navigation is working correctly.
When
everyone agrees the site is ready, it's time to publish your website
on the Internet. It will be published using FTP (File Transfer
Protocol) to a hosting server.
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